Tara DruceTrade Commissioner (France, Spain, The Netherlands & Belgium), NZTE

Tara is New Zealand’s Trade Commissioner based in Paris, France where she is responsible for promoting and facilitating trade opportunities and strategic relationships for New Zealand businesses across France, Spain, Belgium and The Netherlands.

Tara joined NZTE as a Customer Manager in March 2023, supporting New Zealand tech and services companies to scale globally. She also led NZTE’s support of New Zealand’s rapidly growing gaming sector.

Before her tenure at NZTE, Tara’s career spanned various business leadership roles, including Director of Business Growth and Sustainability at Business South Inc. and Business Growth Manager at the Otago Chamber of Commerce. During the COVID-19 pandemic she led the programme of business support and recovery for Otago. She also founded Druce Consulting, where she provided strategic guidance across tourism, horticulture and viticulture sectors. She speaks French and holds a Master’s Degree and Post Graduate Diploma in Tourism, as well as a Bachelor of Arts in Geography.