Hélène TouryGeneral Manager - Reputation and Business Excellence

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Purpose-driven marketer, Helene has 15 years of international marketing communications practice. Helene has a strong experience in full lifecycle B2B marketing communications with a focus on strategy, reputation building/thought leadership, digital communication, event management, sales enablement, customer engagement, and B2B content marketing.

From 2006 to 2013, Helene managed the B2B marketing activities of Veolia in Asia. Helene moved to Dubai in 2013 and was appointed Marketing & Communications Director for the Middle East and Africa regions. In 2017, Helene became Communication Director of Walgreens Boots Alliance, pharmaceutical wholesale division based in London. Helene relocated to New-Zealand with her family late 2017. She then Led the B2B marketing activities at Chorus until March 2021, when she was appointed General Manager Reputation & Business Excellence at Downer New Zealand.  

Helene is a proud supporter of the French business community everywhere she goes. Helene was involved with French Chambers of Commerce since 2007: in Singapore as Board Member and co-President of the sustainability and marketing committees, in Dubai as Founder and co-President of the sustainability committee and in New Zealand as Board Member and Vice-President.


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