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"Rendez-vous with" Drew Muirhead - Chief Executive Officer at Sistema Plastics NZ

In this "Rendez-vous with" interview, Drew Muirhead shares some experience about doing business in France.

Sistema launched their French branch in May 2015 and are now distributed in major supermarket chains like Carrefour, Leclerc, Intermarché, Casino, Système U.

More recently, they launched their products on Amazon France, though developing their online sales channel.

In the discussion, Drew shares some advice for New Zealand companies willing to enter the French market:

  • Start with a thorough research on the market entry conditions
  • Take into consideration the cost of administration that is for Sistema higher than in their other branches
  • Be aware that regulatory compliance is strict and different.
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