How to stand out as a S&M Business on the New Zealand Market with a Content Marketing Strategy

The FNZCCI SME committee is pleased to invite you to join them for a workshop on Content Marketing aimed at SME's, Business owners and Marketing roles. Our expert is Clement Rebouillat, Marketing & Social Media Coordinator at Wellington Culinary Events Trust. It is a 20 person workshop to encourage interaction so that the participants can ask specific questions about their business or activity.

Format:

The event is $35 for members and $45 for non-members and will be delivered onsite with drinks and nibbles. Limited seats available.

5:30-6pm : Registration and welcome drink
6-7pm : 20-30min Presentation followed by 30minQ&A
7-8pm : Networking with drinks and nibbles

Content:

Intro

A: Speaker presentation?

B: What is "Content Marketing"

PART 1: Learn

A: Your brand and your product/service

B: Your audience / target customers 

C: Market research

PART 2: Cook

A: Segment your audience

B: Plan your content strategy - Platforms and content types

C: Few keys to success

PART 3: Serve

A: Execute your content strategy: Content development 

B: Leverage all the platforms included in your content strategy

C: Useful digital tools and Pro-tips 

Event Location