Event detail

Committees  •  Committee  •  Networking Marketing et Publicité

How to boost your business with Digital & Content Marketing CANCELLED

Regus
Level 6, 1 Willis Street
6011
Wellington

Price:
$35 member
$45 non member

Event ended *please note that booking the event in your calendar does NOT mean that you are registered. You need to register first if you want to attend an event.

How to stand out as a S&M Business on the New Zealand Market with a Content Marketing Strategy

 

The FNZCCI SME committee is pleased to invite you to join them for a workshop on Content Marketing aimed at SME's, Business owners and Marketing roles. Our expert is Clement Rebouillat, Marketing & Social Media Coordinator at Wellington Culinary Events Trust. It is a 20 person workshop to encourage interaction so that the participants can ask specific questions about their business or activity.


Format:

The event is $35 for members and $45 for non-members and will be delivered onsite with drinks and nibbles. Limited seats available.


5:30-6pm : Registration and welcome drink
6-7pm : 20-30min Presentation followed by 30minQ&A
7-8pm : Networking with drinks and nibbles


Content:

Intro

A: Speaker presentation?

B: What is "Content Marketing"

 

PART 1: Learn

A: Your brand and your product/service

B: Your audience / target customers 

C: Market research

 

PART 2: Cook

A: Segment your audience

B: Plan your content strategy - Platforms and content types

C: Few keys to success

 

PART 3: Serve

A: Execute your content strategy: Content development 

B: Leverage all the platforms included in your content strategy

C: Useful digital tools and Pro-tips 

 

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